Over the past 23 years, innovation and design have been at the heart of the Kia brand. We want to extend our ideals to college students across the nation and we encourage you to design a creative ad for the Stinger showcasing its unique place in the automotive industry.
We want to hear about your process. You will create a docu-style video to accompany your advertisement explaining your vision.
Submission Period: Jun 15 - Sept 30
From your submissions, up to 6 finalists will be chosen. All finalists will be featured in Ad Age magazine.
Finalists Announced: Oct 15
The finalist ads will be voted on by the public. After the votes are tallied, the designer of the winning ad will be presented with the grand prize!
Voting Period: Oct 15 - Dec 3
Winner Announced: Dec 3
Please see the rules for a full list of details on prize and eligibility.
(1) The Sponsors will award the Grand Prize Winner a scholarship of $10,000 to be used toward tuition, fees and books and paid to the grand prize winner’s school or education program. The Sponsors will also provide a $5,000 award to the school (if non-profit and accredited) that the Grand Prize winner is enrolled in at the time of entry submission to the Contest to be used to support a program or initiative at the school around diversity or inclusion.
(2) Sponsors will be awarding one (1) “Trip Prize” to the Grand Prize Winner consisting of: (i) one (1) roundtrip economy/coach airline tickets for the Grand Prize Winner via the Sponsors-selected air carrier(s) from a major commercial airport selected by Sponsors, in their sole and absolute discretion, to Cannes, France; (ii) a three (3)-night hotel stay (one (1) standard room based on double occupancy) for the Grand Prize Winner in Cannes, France; (iii) ground transportation to/from airport and hotel in France; (iv) admission pass to Cannes Lions International Festival of Creativity in June 2019; and (iv) a daily stipend for meals, in an amount of 100 euros/day. The total ARV for the Trip Prize is Ten Thousand Dollars ($10,472) (USD).
(3) The Grand Prize Winner will receive the following in a December issue of Ad Age and in Autoweek during the month of December: Custom Profile written and edited by the Ad Age custom editorial team.
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts
From its GT Concept car origins
to the years of tuning and refining on the
legendary Nürburgring circuit,
no detail was too
be obsessed over.